Education & E-Learning Client
Education & E-Learning client is a leading digital university in Italy, offering a diverse range of online courses and programs, with a commitment to flexibility and innovation in education.
Objective
A vanguard in Italy's digital education landscape, this esteemed university was driven to amplify its digital outreach and foster deeper connections with its student body. Joining forces with our team, the institution embarked on a mission to leverage location-based targeting. The shared vision was to devise campaigns that catered to individual student interests while also capturing the unique educational aspirations of different regions.
Our Approach
From March to June 2023, the brand embarked on several strategic initiatives with our Geotargeting product:
- Granular Location Analytics: A deep dive into location data was conducted, enabling the university to discern and invest more in the best locations.
- Ad Account Settings Audit: The brand underwent a meticulous review and adjustment of their ad account settings to ensure alignment with their target demographics.
- AI Roibox Recommendations: The brand activated our AI-driven Roibox Recommendations, streamlining the optimization process for consistent peak performance.
During this period, the brand launched a total of 5 active campaigns, with 3 being paused. A new campaign named “BEST” was introduced on May 9, utilizing the top-performing locations. A comparative review was conducted between the BEST campaign and the BIG, MID, LOW campaigns from the same period before, showcasing significant improvements without revealing sensitive KPIs.
Additionally, a proposal was made to establish a Custom Geo “control center” with multiple data layers, offering insights into various metrics such as campaign results, CRM data, agent locations, university locations, demographic data, and more.
Think inside the Box
Yes, you read it right! Best Performance Requires Boundaries. Think Inside The Box With Roibox.